Facebook is the most popular interpersonal meshing in the world. Its users are connected the platform to tie in with friends, watch videos, and portion out snippets of their own lives.

The channel is also a avid program for businesses, as numerous consumers report exploitation it to interact with the brands they enjoy. In fact, in a modern HubSpot poll, 51% of respondents according primarily using Facebook for intersection research.

Given this, it's essential to understand how to leverage the program to meet your business sector inevitably. This place will explain why businesses should mail service along Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and get involution.

Free Resource: How to Reach & Engage Your Audience on Facebook

Wherefore should businesses post on Facebook?

The decision to post on Facebook should turn on your business's individual marketing goals, but we'll outline some benefits below. Firstly, in Q4 of 2022, Facebook reported almost 1.85 1000000000 daily active users on the platform, which means that segments of your audience are likely already victimisation the network.

When your audience discovers you'Ra on the platform, you can work to develop a community of interests of look-alike-disposed consumers and deepen the connection they have to your brand. When you engage with them, you'll learn Sir Thomas More nearly their likes and interests, making it easier for you to create content they'll savour and interact with.

Besides, maintaining a Facebook profile is a great way to show your audience that you'rhenium existent and in business. As most users use the political platform to research products, stumbling upon an in-active Facebook profile Crataegus oxycantha prompt them to bring their business elsewhere.

Lastly, 200 million + businesses are already victimisation the platform to meet their business goals, so you should join them.

How often should you brand connected Facebook?

A recent HubSpot experimentation found that, overall, businesses should aim to post on Facebook deuce to five times per week. While this is simply an modal, it is ok to adapt your strategy depending on your audience insights and what seems to bring the most success on the platform. However, the experiment did promissory note that posting to a higher degree five multiplication per week can substantially fall ROI.

Tired all, spend time on the platform, memorize from your hearing, and habit your page prosody to determine the unsurpassed combination for your business.

Below we'll list various Facebook post ideas for businesses that you can use to get engagement, drive traffic, and boost conversions.

41 Facebook Post Ideas For Your Concern

1. Promote your website.

A great first-post to make on Facebook is promoting your website. When you share a link on Facebook, customers are given a full-sized preview of what the link leads to and, if you've designed an center-catching website, you may tempt your users to follow the link and call in your web site, which in-flex drivers traffic and helps you convert leads.

2. Tell a story.

A great manner to employ with your audience on Facebook is to tell a story.

This story can be about your brand, like an feel that sparked your interest, or your brand's military mission and how you became what you are today.

You'll share a bit of backstory with your audience, consecrate them something to refer to, and fix them interested in what you have to go.

3. Share under-the-table mental object.

Customers enjoy doing business with you, just information technology's likewise exciting for them to see how you do business. Sharing behind-the-scenes content on Facebook allows them to understand the daylight-to-day operations that sire the products or services they enjoy.

For representative, if you're a clothing company, you could partake a video that shows how your products are ready-made, or a SaaS company could share a video from a developer explaining how they built the program.

4. Ask your followers questions.

A great mode to return engagement with your Facebook audience is to ask them questions. If people response, you'll amplification valuable penetration into how they think and feel, and you'll too have the opportunity to respond to comments and Lashkar-e-Taiba them know you're listening. Below is an example of a doubt-type Facebook post from HubSpot that reads, "What's the weirdest farm out title you've e'er seen? Major bonus points if it was yours."

5. Station tutorials you said it-tos.

Sharing how-tos and tutorials connected your Facebook paginate is a great way to generate engagement with your audience, especially if the content is relevant to your business offerings. They'll recognize and appreciate that you're compliant to help them bring home the bacon with your product, and they'll continue to fall to your page to seek out similar information in the future.

This typewrite of post allows for creative thinking, as IT doesn't necessarily need to be text-based. You throne create an informational picture tutorial, infographic, operating theatre whatever best meets your necessarily. Below is an example of a how-to video teacher post on Facebook.

6. Share industry-related news and content.

Your Facebook audience is following you on the weapons platform because they concern about what you cause to say. Given this, it is safe to take that they also care about news program relevant to your industry, so consider posting this character of content on your Facebook paginate.

The example down the stairs is from Bon Appetit, a food magazine, where they've common news about a haughty discussed topic in the food world: natural and artificial flavorings.

7. Share user-generated subject.

A great way to generate trust with your interview on Facebook is to share drug user-generated message (UGC), which is subject created by mass who have used your products, services or have had some undergo with your business.

UGC is also a of import form of social proof, which essentially means that your audience will trust your genuineness because other consumers like what you have to offer. In fact, consumers are 14% more likely to trust the recommendations of someone ilk them (another consumer) than a brand employee.

This content can be anything from ware reviews and testimonials to photos that customers suffer shared using your products. The example below is from Hydro Flask, a urine feeding bottle company, where they've shared a picture of a fan exploitation their product in-action.

8. Post videos.

The average booking rate on Facebook is .18%. The average engagement range for video posts happening Facebook is 0.26%, so capitalise of this and Emily Post videos on the platform.

The picture below is an example from Spotify, a medicine cyclosis service, of a video they've posted on the platform featuring actors discussing a soundtrack from an upcoming flic.

9. Position web log subject.

Cross-posting content from your blog is a keen means to cause traffic to your website and expose your blog content to an audience that Crataegus laevigata be unfamiliar with it. In the example below, virtual conference sharing political program Zoom has shared content from their web log to Facebook.

10. Use hashtags.

Like Twitter, Facebook uses hashtags to organize community conversations about specific topics all in one swarm. Use industry-related hashtags in your posts to join in along conversations that are already happening on Facebook equally a substance of accelerando profile and engaging with a new consultation.

11. Post about trending topics.

Like using hashtags, posting about trending topics gives you an in on the conversations people are already having. People are also more likely to talk about a rife slue in the present moment, which potty drive betrothal to your page.

To leverage this tip, last out on top of relevant industry trends and cosmopolitan cyberspace trends and post about topics you call back your audience will be interested in.

12. Share proprietary art.

One of the main goals of marketing is to increase sentience and recognition of your brand.

Given this, Facebook is a great platform to share proprietary graphics to show your audience WHO you are and give them the cues they need to recognize your brand and pick you out of a crowd.

13. Share product photos.

Consumers love visuals, so sharing them on Facebook is a great way to generate engagement and excitement for your brand, peculiarly if they'atomic number 75 high quality.

14. Post infographics.

90% of the information transmitted to the brain is visual, so infographics are a great selling tool for educating customers and sharing relevant selective information.

View creating high-quality infographics and sharing them on your Facebook page. The illustration below is an infographic created by Ben & Jerry's ice cream company that directly relates to their social justice mission.

15. Host contests and giveaways.

Hosting contests and giveaways is a great way to generate mesh and interact with your audience on Facebook. The parameters of your competition can follow the equivalent structure as any some other contest you'd carry on social media, but this office can help you produce a Facebook-specific game show.

16. Announce deals and offers.

Your Facebook audience Crataegus laevigata look a little different than your email audience or your Twitter audience, so it's worth announcing deals and offers on all of your social platforms to ensure that everyone has the luck to know them. Below is a Facebook deal announcement from Chipotle, a winged-intellectual nourishment restaurant.

17. Share content from other social accounts.

There's nothing wrong with recycling content; as a matter of fact, it is a invaluable practice. Take screenshots of tweets, Instagram posts, and even blog posts, and share them on Facebook. As different platforms let different user bases, you're ensuring that all of your segments fanny delight what you have to offer.

Here's another example from the HubSpot Facebook account of a cross-post from LinkedIn.

18. Post Facebook Lead Ads.

Facebook Lead-in Ads allow users to submit information into a lead form without departure the program, helping you collect the information you involve to further nurture your leads.

Since they aren't promoted to parting the page or pilot to a different window, users are also more than likely to utter these, especially since they can autofill with information already shared in the user's Facebook profile.

example of a facebook lead ad information submission form

Figure of speech Source

19. Post trending memes and make them relate to your business.

One of the great things about social media is how easy information technology is to go viral. Take advantage of trending memes, retread them to relate to your business, and share them on your Profile. Consumers appreciate this openhearted of calm, as IT displays a sense of mood, and it also shows them that you actively monitor online conversations.

The example below is from Starface, a dish caller that modified a trending meme from the reality Television set Show Guardianship Finished With The Kardashians.

20. Post discounts and sales.

Similar to announcing deals and offers, hybridize-posting discounts and sales on Facebook is a outstanding way to ensure that all segments of your audience are aware of your patronage offerings, helping you driving dealings to your website and increase sales.

21. Partner with influencers.

80% of marketers say that influencer marketing is effective, and 49% of consumers today depend on influencer recommendations for their purchase decisions.

Join other marketers and partner with influencers to promote your business, and share the self-satisfied on Facebook for interested consumers to see. The lesson below is a Facebook office from Taco Toll, where they've partnered with a famous influencer and created a screaming video advertisement.

22. Partake in your YouTube videos.

As mentioned earlier, cross-posting depicted object from your other channels is a great way to drive out traffic and generate engagement. Sol, share links on Facebook from your YouTube videos.

23. Foreground products.

Your customers may already be aware of what you have to offer, but why not cue them? Consider creating a Facebook post to highlight your product offerings. The example below is from the Humans Of New York Facebook page advertising a new book.

24. Announce new products.

In a similar vein, Facebook is a worthwhile weapons platform for product announcements. Below is an example from Dove, a face-to-face care brand, announcing a new range of products.

25. Share product reviews.

Ware reviews are another physique of user-generated content to post that will generate social imperviable and establish your authority with customers.

You can take screenshots of positive reviews on your product pages, email feedback, social media comments, or even ask for customers to create reviews specifically for your Facebook page.

26. Share open job positions.

While Facebook is great for merchandising, it can also help you attract early endowment. Post job openings along your Facebook page, and you may find that engaged customers are also interested in becoming employees. Hera's an example of a Facebook job post past Global Fund for Women.

27. Host 'Ask Me Anything' (AMA) sessions.

Ask ME Anything Sessions are a great way to engage with your audience. You throne create a post or so your desired topic and rent your audience know that you'll answer their questions in the comments and generate conversation.

28. Post answers to FAQ.

A great customer service tip is to practice active customer service, where you get ahead of customer questions if you notice that there are commonly asked questions.

Consider creating Facebook post(s) that response these questions, so customers can visit your profile and find the answers they're looking for before pick up the phone and calling a avail repp. The example below is from a small farm out in Gainesville, FL.

29. Promote events.

As mentioned before, some people don't check their email or continue active connected all friendly channel they have, then sharing events on Facebook is another style to ensure all segments of your consultation is aware of them. Below is an example of an event announcement from Mount Holyoke College.

30. Experience-post events.

Live-posting isn't something reserved for Twitter.

Consider doing this on Facebook as a way of creating many opportunities for engagement with followers that are at your events. You'll be or so to respond their questions in real time, participate in conversations, and likewise revolutionise others to show up to your next event. Here's an example from The Golden Globes Facebook account live-posting the 2022 Golden Globes event.

31. Create polls.

Facebook polls are a path to addition insight into your audience and their preferences. A unique aspect of Facebook polls is that results can be viewed in existent-time so your followers can visualize how others are responding without needing to filter through with comments.

Polls are a domestic Facebook function, and you give notice learn how to create one here.

32. Share employee generated satisfied.

Just as mass may beryllium interested in working for your company, your following may also be interested in who works at your company. Employee generated content posts crapper vitrin keep company culture, projects, and the talent that helps foot race your business organization. The representative below is from the HubSpot Facebook account.

33. Post in industry-in dispute groups or pages.

While most of the posts you make will be on your own profile, information technology's also worthy posting in Facebook groups that are relevant to your industry. You'll gain exposure to a new audience, and, depending on what you post, generate new leads.

34. Share a call-to-action (CTA).

Joint a call-to-action on your Facebook profile toilet helper you pull together information happening New leads, and drive traffic to your website. An example of a CTA give the axe be encouraging your following to contract for a newsletter, or inviting them to sign up for white-shoe access to a new ware before IT becomes widely available.

35. Recycle content from hot posts.

One of the great things about social media is that it is an ever so evolving landscape painting where people are discovering rising things every day. Consider recycling content from your most popular posts so newer followers and leads tin can learn from and enjoy that content as well. Facebook has a native sharing option that wish allow you to re-share your oldish posts.

36. Create a themed serial.

Creating a themed series is a great way to drive engagement and interaction, as those who are curious in what you have to say will keep coming back to read new posts as they go live.

The content in your themed serial should be relevant to your commercial enterprise, merely an example could be sharing information on a new industry trend, a place explaining how information technology relates to your business, and another post explaining how it affects your audience.

37. Share content from other industry leaders.

Your consultation trusts you because they believe you provide them with something of value.

Because of this, consider sharing content from other industry leadership or businesses that you think bequeath benefit your audience and help them succeed. The example downstairs is from the HubSpot Facebook account sharing an industry-relevant inverted comma.

38. Share your business' values.

70% of consumers say that trusting a brand is more important now than e'er before.

Aim to work up trust with your interview by sharing your blade values happening Facebook and letting them know what you care about. The example down the stairs is from Google's Facebook page, where they institutionalize to bearing nonprofits and social enterprises to empower women.

39. Host a Facebook Vital.

Facebook Experience is a native feature that allows you to transmit real-time video to your Page and newsfeed. While you can certainly emulate a Facebook unrecorded with Facebook posts, live video gives you the specific opportunity to build trust with your audience with interactive two-way conversations. Your audience can ask questions in the comments, and you can verbally reply using their name and mother a close relationship.

40. Kick upstairs other social channels.

While in that respect is some overlap, all but interpersonal media platforms stimulate different audience demographics. Share golf links to your other accounts on your Facebook profile As a way to force engagement and gain followers on all your accounts.

41. Share capacity from your other Facebook profiles.

Some companies have manifold Facebook profiles that correspond to different segments of their business. If this is you, ploughshare content from your other Facebook profiles to your main profile Page to make your audience aware of the different types of subject you have to offer.

The good example below is from Google's main profile page sharing content from the Google Small Business profile varlet.

Google's Facebook page reposting a video post from the google small business Facebook page

Image Source

Whol-in-all, leveraging the tips on this list will help you make up an engaging Facebook business foliate that your audience visits to learn more about what you have to offer and develop a relationship with  your company.

Free Resource: How to Reach & Engage Your Audience on Facebook

generate leads with facebook

Originally published Apr 8, 2022 7:00:00 AM, updated Apr 08 2022